SAN FRANCISCO -- Caffe Classico Foods (www.caffeclassicofoods.com) announced today that it has inked a deal to sell its Belizza(TM) Scoopable Acai to Robeks (www.robeks.com), one of the nation's fastest growing wellbeing way of life franchises. Robeks is creating Belizza Scoopable Acai the centerpiece of its antioxidant-rich smoothies and drinks, which are sold through nearly 80 stores in 16 states. Acai (pronounced AH-sigh-EE), a puny palm berry, is a Brazilian fruit with a rich flavor that some describe as a mix amidst berries and chocolate.
According to Robeks' Chairman & Founder David Robertson, Robeks is "committed to offering the most nutritional alternatives to traditional fast food for those seeking a healthy way of life. Belizza Scoopable Acai aligns with our philosophy of offering our customers the highest quality, antioxidant-rich and flavorful Acai smoothies and bowls." "Since we rolled out the Belizza Scoopable Acai in conjunction by using our fall campaign, sales of our Acai smoothies and bowls have increased more than 20%," added Angy Chin, Robeks' CFO.
Acai grows wild in the Amazon rainforest and packs an amazing nutritious punch. Natives of Brazil have been eating acai for centuries, typically grinding it into a pulp to eat for breakfast or as an energizing snack. Acai is now creating waves among using surfers and other health-minded people in the health loop, and is commonly used in smoothies to add both antioxidant healing power and wonderful flavor. Deep purple in color, acai is extremely rich in the very same antioxidants (anthocyanins) found in red wine. Acai antioxidants battle against free-radical molecules and help combat premature aging and even help preclude serious illnesses similar to heart disease.
